Purpose Driven Product Designer

Hi, I'm Ziel!

Interface Designer who practices deep research analysis to help translate user needs into well-crafted digital experience.

Core Principles

User oriented

Data-driven

Iterative research

Behavioral analysis

Tools I Use

UI Design

UX Research

Data Synthesis

Good design is comfortable. I build designs focusing on the purpose and turn user needs into intuitive experiences.

Initial Research

State the objectives of the research, empathize with users, define success metrics, and focus on user scenarios research.

Digestible Insights

Analyzing research data into digestible formats such as empathy map, user persona, problem statements, root causes, key insights, and prioritization matrix.

Design Delivery

Executing research findings and insights into wireframes, high-fidelity designs, or prototypes. This goes iteratively cyclical to the whole process.

Case Studies

Studies and works I have done in past few years. From segmented target into wide-range of users, I crafted designs fulfilling their needs.

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